Hayley is a Senior Design Researcher and Photographer. After completing her Degree in Ergonomics, she worked for a UK design and ergonomics consultancy for 8 years, where she led ground-breaking changesto the approach of design and ergonomics in the British rail industry. In 2008 Hayley joined the design agency IDEO, working for a variety of clients throughout the Middle-East, Europe and Asia. She then pursued her longheld passion for photography with her own business, as well as continuing to consult as a design researcher. Hayley combines her unique photography style and passion for people to provide an impactful picture of people’s everyday life’s, cultural habits and generate potent consumer insights.