Cultural Probes

Cultural Probes

Cultural Probes is a design centred, arts-inspired, approach to developing new insights and ways of thinking about people and settings.

Cultural Probes are bespoke and unique artefacts specifically designed to open up conversations and provide inspiration which results in innovative ways of thinking and designing for a particular context and challenge.

We’ve found them particularly useful in generating new insights around mundane everyday habits that consumers often find it difficult to say much about. They’re also useful for generating insights on difficult to research occasions.